How The Social Media Has Changed Marketing Forever

It is no exaggeration to say that the social media has changed the face of marketing beyond all recognition in the last 5 years. Whereas prior to the explosion of different social media sites marketing was a case of using above the line advertising or a targeting of specific groups by readership profile today the landscape is very different.

The social channels that are available to the marketing expert or even the inexperienced business owner have made the task of reaching the target demographic much easier. Today establishing a brand presence on the Internet using a number of social media channels is extremely simple and need not take up a lot of time. The appropriate channel is also easy to identify due to the numerous articles and guides that can be found by using any one of the many search engines available.

However some research is required, even if it is just spending a few hours on the Internet before a decision is taken as to which social media site or combination of sites is selected for the marketing or brand activities.

Many of the sites are specifically designed for the placement of visual images (still and video). These are ideal for brands which have consumer facing products which can be found on supermarket shelves or which are available for purchase over the Internet. Other sights are more general in nature and feature content that is usually a combination of images, video and copy. These are appropriate for almost any business.

There are two main challenges when using the social media for marketing purposes, firstly is the development of appropriate content and the second is the management of that content. Creating unique and engaging content is one of the ways that the business can promote sharing of information on the brand across the social media network. Not only will the information be shared and spread more rapidly but the creation of quality content will also be rewarded by increased visibility in search engine rankings.

The content should be professionally produced and feature value added information that the user will find useful. Often companies turn to SEO or content marketing specialists for advice on how to develop exceptional content that is suitable for their target audience.

The second challenge is managing the time that it takes to interact with the audiences that are consuming content or even just visiting the brands social media sites. The interactive nature of the social media makes it tremendously powerful in reaching these audiences, but without engaging with the audience on a regular basis the social media can turn from being a positive marketing tool into a negative one that can damage brand and corporate reputation.

Many businesses want to manage their online presence, but simply do not have the resources to do so effectively. In cases like this outsourcing the management (and measurement)of social media sites should be evaluated. When in doubt as to the effectiveness of a social media program the business should always seek the advice of a professional.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Using Social Media Marketing

The concept of social media marketing is the process of obtaining traffic on the Internet by focusing on social media sites to gain attention.
The whole concept of social media is to have members share information and content that they want to talk about and others will become interested and share as well, and after a while the information will “go viral” which means that it will take on a life of its own.

This kind of marketing is propelled by word-of-mouth and interest grows by the assumption that the information is reliable because a friend is proposing the idea or this other trusted source is all for this conversation, so it must be trustworthy information.

The access to social media websites is fairly easy for anyone to jump into if they are able to access the Internet.
Organizations and businesses have caught on that all of this easy access can have huge marketing implications for ideas and products. The interaction of individuals happens at lightning speed, and is a relatively inexpensive way to get the message out, so to speak.

By allowing individuals to interact with one another, relationships are formed.
This interaction between people feels real and personal, as they share their experiences and every day happenings. Individuals can “friend” or allow others into a more private interactive setting so as to not be overwhelmed by numbers and also to keep out spammers.


So individual followers are allowed to repost an item or retweet it, and when that occurs and the message is repeated, then all of the other connections of the users are able to see the repeated message, and so on.
Soon the message is being repeated to people that the initial reposter never heard of and the message is reaching untold hundreds and thousands of people. This will bring traffic back to the original poster.

By utilizing social networking sites, companies can also interact with individual followers. This brings a feeling of loyalty among the followers and friends with potential customers.
By choosing whom to follow and post to, products and concepts can begin to reach a very narrow audience.

Social networking sites also contain a huge amount of demographics telling what people are interested in, where they live, their ages, their incomes, and their education.
It can show what type of person will be looking at a particular product and at what time and cost that they are willing to pay for it.
Also to be able to plug into trends by knowing what people are talking about on a social media network site, is a great way to target a product to the market place and offer people what they want.

The new dynamic is that the people who are active on the social media websites are not just passive viewers of events.
They are participants in shaping the future of any product as they give opinions and comments, as others read their thoughts and feelings about a particular subject.
Businesses are just now catching on to this powerful method of advertising because it is instant and it happens fast. And we have just seen the beginning. It will be interesting to experience the future.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Promoting Your Brand Thanks Social Media Marketing

Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article.

Learn more about your audience and their relation to social media. Some target groups are not likely to use social media at all while other audiences check social networks several times a day. You should launch a social media marketing campaign if you find that a significant portion of your customers use social media regularly.

Choose which social networks you will use for your campaign. Facebook and other popular networks are a good choice if you have a very diverse audience. There are many other social networks that might be popular in the niche you are targeting. Use surveys to learn more about your customers' habits and find which social networks they use.

Let your audience know about your new campaign by placing links to your social media profiles on your website. You can easily integrate social media in your other campaigns by sharing links to your profile or adding some sharing buttons to your updates so readers can share this content on a social network. Your social media marketing campaign will be successful if all your customers are aware of it.

Your customers should see this campaign as valuable. You can build value for your social media marketing campaign by offering discounts to your subscribers. Share a weekly update that contains a coupon code or some exclusive information about a new product or a promotional offer. You could also give a small immediate discount to the customers who subscribe to your social media updates while ordering one of your products.

Share quality content with your audience. Your subscribers will stay interested in your campaign and will share your content with their friends if you post interesting and entertaining updates. Try sharing some pictures and videos to grab the attention of your subscribers. Share three or four weekly updates at times when your subscribers are likely to be online. Count how many subscribers react to your updates so you can create more content similar to the updates that generate a reaction from your audience.

Use social media to interact with your audience. You can learn a lot about your audience and put a human face on your brand thanks to social networks. You could for instance share some questions, polls or ask your subscribers to share an anecdote with you. Organize some contests and giveaways on social networks, for instance by asking your audience to tag you in a picture. You can also use social networks for customer service purposes by letting customers know they can send you questions and comments on this platform.

These different methods will help you develop a successful social media marketing campaign. You should apply these tips to launch your campaign and keep looking for ways to improve your strategies.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Learning To Use Social Media Marketing For Business

Chances are, you have already  been using social media. You probably have a Facebook account, a Twitter account, and a few more accounts around the web. You are likely already used to using each of the sites, but you might not have started using them for business. When you use the sites for business, you have to act slightly differently. After all, you are trying to get more sales. Here are some ways for you to start thinking differently of social media marketing, so you can use it for your business.

The first thing you need to do is to find out where your target market goes. For instance, if you are trying to reach teenagers, you will have better luck on Tumblr than you will have on Facebook. Don't waste your time and think you'll use all the social media sites. Stick to the ones that your target market are already using and enjoying.

Next, remember your own preferences on social media. Do you like reading 30 updates every day from the businesses you follow? Probably not. Remember that social media is not the place for the hard sell. Social media is best used to build relationships and to gently guide people to your site. It is not so you can spam the people you want to buy your products.

Remain professional. It is very easy for you to make the mistake of thinking that social media is a place for you to be relaxed. While the hard sell is inappropriate, beware of being too familiar as well. Keep language clean and remember that you are operating in a business capacity. Save the tweets about your cat and your lunch for your personal profiles.

Ignore negativity. Sometimes, you are going to run across those who are just plain nasty. They will say mean things to you, and will taunt you. It is best to remember that you must take the high ground. Don't allow others to bring you down to a low level. People will lose respect for you, and you will not gain anything from getting into an argument on the internet.

Provide good content. This is something that will get your content shared time and time again. You need to make sure that you are giving people information that is not only interesting, but relevant to them and their needs. If they get fired up about your information, they will be quick to share it, and you'll enjoy even more followers. You can even ask your fans and followers what they would like to see, so that you can better serve them and keep them interested.

After reading this article, you should have a better idea of how you can use social media for your company. There are certain steps you can take, and this article has outlined some of the best ways for you to do that. Use the information here, and you will discover that you can build a loyal following with social media marketing.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Taking Full Advantage of Social Media Marketing Strategy

Now that you have taken the time to open an account on Twitter, Facebook, LinkedIn, YouTube, Google Plus and others, do you even know what the next step is? Likely, your competitors already have a significant advantage over your inaction. They are gaining ground on grabbing a larger percentage of the niche market because they are using effective tools. These tools can connect with their potential and existing customers in a productive, meaningful way.

Whether or not you run a business for profit, strive to further an important cause through some type of nonprofit organization, or simply want to get the word out of something that is important to you, social media tools are effective at doing just that. They can help you instantly connect with existing and potential customers can gather quality feedback, comments and reviews that are crucial to your business.



The First Step

You have already taken the first step by opening an account with social media sites. However, the next thing to do is perform an online research that will help you determine exactly what your customers are interested in, and where they are currently looking to find solutions to their problems. You can do this by conducting an online survey or meeting up in online forms or other social media outlets to help you establish a customer base.



Creating Content

More than just dating on your Facebook, Twitter, YouTube or LinkedIn account of exactly where you are located, and what you seller offer, consider adding creative content. This type of content serves a dual purpose. It can help you develop a better relationship with your online visitors, while building a solid reputation as a website, blog, or social networking site that helps find solutions to their problems.

Part of that content can be quality updated blogging pros videos, or images that can be shared online. Avoid just jumping in and promoting your business, your cause, or the products and services you provide. The initial step is to get your online visitors talking with you, and to each other.



Finding Other Relevant Content

Everyone’s life is busy. We all do not have time to search around for the answers that we’re looking for. By stepping in, and finding relevant content that you can share with others is an effective way to build strong relationships in your online community. Use effective social media interaction tools by providing relevant pictures, links, and videos from other sites, blogs or social media sites. Again, the idea is to get others interested in coming to you when they need answers to their problems.



Respond Quickly

The social media world is fluid, where people come and go almost instantly. It is imperative to respond quickly to any concern or question of individuals in your online community. Recognized social media marketing is all about real-time communication. Taking hours or days to provide some type of feedback is usually unacceptable in the world social media.

What you establish a solid reputation in your online community, you can begin promoting your cause, selling your products, or asking others to leave feedback and comments on the services you provide.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Why Use Social Media Marketing Today?

Anyone that has a regular brick and mortar store, or an online presence such as a website or a blog, needs to realize the power of social media. Although Facebook was considered a trend that might soon go away, it has defied all of the people that said this, sporting over 1 billion users worldwide.

There are other social networks as well, showing that the power of social media is here to stay. When you are able to tap into social media, and use it for your marketing purposes, you'll be well on your way to financial freedom. Here are a few tips that you can use to use social media marketing to your advantage when trying to sell your products or services on the web.....


Talking with your friends on Facebook, or sending them a tweet on Twitter seems like something normal to do in today's society. Five years ago, this was not the case at all. Most people communicated with a regular cell phone, or sent an email to friends and family. But due to the advent of smart phones and social media, the interconnectivity of everyone on the planet has increased 100 fold.....
This is good news, especially for people that have Internet Marketing experience, because they will be able to tap into this large network of people to start making money online. Sadly, you can't just send a tweet or make a post and hope that someone will buy something.
This would be similar to setting up a random website and hoping people will buy something through your affiliate link. There are techniques that you must utilize to maximize your revenue using social media today....


A great way to motivate people to buy what you have is to get them to trust you. Trust is a huge factor when it comes to selling anything online or off-line. One of the best ways to gain a person's trust through social media is to create your own social media presence. This could be as simple as setting up a Facebook page and talking about information related to the product or service you are marketing......
As more people join you, they will start to trust you. As you make regular posts everyday, they will see you as one of them. Due to this trust, if you ever made a post referencing a product or service that you are selling, they would be more likely to buy it. By creating a social media presence, you can build trust, and then subsequently increase the amount of money that you make.......


These tips on social media marketing are designed to help you get a jumpstart in regard to how interconnected everyone is. By garnering the trust of people, you can use social media to your advantage by providing them with advice, and then solutions in the form of products and services, that they will be more inclined to buy from you due to the power of social media.....

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Benefits of Promoting through Social Media Marketing

Just like the company website, it is important to use social media sites for promoting the business. There are effective tools that any business can use to advertise the company website that will increase traffic to the site, filled with like-minded individuals...

In the last few years, social media networking sites have created a sea change on exactly how people communicate with one another. As a result, this has created an enormous boon for organizations and businesses by offering a new channel to reach potential customers, donors and constituents....

Effective social marketing channels including blogs, Twitter, Facebook, LinkedIn, Google Plus, and discussion boards along with a huge host of photo sharing sites have created a new wave of communication. The social media sites are the ideal location for promoting business. It offers an avenue for free publicity and can turn any challenging social media network strategy into a worthwhile venture. There are significant ways that any company can leverage the social media network sites to their advantage....



The Benefits of Facebook

Many companies use Facebook as a way to publicize the services and products they provide. It offers an instant way to build a community of like-minded businesses and organizations and can be uses an effective tool for keeping tabs on the company’s competitors....

In addition to that, Facebook offers an easy way to post pictures of products, services, publications, and other valuable content. It offers an easy tool for conducting polls, offering feedback, or accepting comments and reviews. Many businesses use Facebook as an effective customer service portal....



The Benefits of Twitter

The fastest way to create any type of buzz about the company’s new products or services is to utilize Twitter. Using 140 characters or less, the company can redirect the targeted audience to other social media sites including their Facebook account. They can post relevant updates on upcoming events, or the launching of a new product or service. Twitter allows the use of hash tags that develop an instant trend on all of the company topics....



The Benefits of Blogs

A quick and easy way to develop a unique URL for the company is to use a blog. It allows instant access to potential customers to display usable content. It is an effective tool for adding visual content including audio, videos and pictures as an effective way to increase engagement on the site. Blogs often are used as an active tool for posting comments, or engaging in communication with potential customers and customers about the products and services the company provides....



Things to Avoid

Social media marketing is all about finding the right platforms to engage in healthy two-way communication between the business and its consumers. However, it should never be utilized as a tool to attack the company, which in the end could cause a PR disaster. It is important that one person is specifically designated to monitor every social media site the company uses to instantly handle any online conflict. Any response that is given online should always be in a professional manner..

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Advantages Of Social Media Marketing

If you would like to make more money on the Internet, or perhaps generate more sales for your regular business, social media really is the way to go.

Back in the day when Google was the primary focus of the Internet, where information was King, everything has changed with the advent of social networking.

Facebook has become the dominating force in this area, and social media marketing is definitely where you want to be....

By using certain techniques on Facebook and other social media sites, you will be able to boost your business sales and revenue like never before because you are able to interconnect with so many millions of people. In this article, we will talk about ways that you can use social media marketing to your advantage in order to improve your overall business....

Most people today have a Facebook account. It is something that is as common as having a cell phone, or having a car to drive.
Social networking is something that has made a huge change in the way that we not only interact with each other, but in the way that we do business online and off-line. One of the benefits to social media is that there is a trust factor involved, especially with individuals that have so much in common...
Many people will join groups online through social media so that they can interact with like-minded people that will talk about the same things. You can use this to boost the amount of sales that you make with your business, but you have to do this in a certain way....

For instance, you can't simply join a group on a social media network, post links to your products and services, and hope that you will make a lot of money. People are there to socialize, and by doing this, it is not any different than sending spam to someone's email account....
Therefore, you have to participate, as you would in a forum, getting people to know you, before you start marketing any products. The trust that you build with individuals in the group will eventually lead to additional sales. Unfortunately, this is a little slow. There is actually a better way....

Larger social media sites allow you to advertise. On Facebook , you can actually purchase what are called "Likes". This means that people will come to your Facebook page and "like" it if they find it interesting. By doing this, you're actually socializing and interacting with hundreds, if not thousands of different people, who may become potential customers. If they actually like what you have to offer, and actually follow you, these people may become potential clients.
By using their built-in advertising, you can build a following very quickly, and eventually sell to them once trust is established.

Hopefully these tips on social media marketing will help you make additional sales by tapping into the millions of people that are interconnected online through social media. It is a marketplace that is wide open, and using these strategies, you will hopefully begin to profit in the near future.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

How Social Media Marketing Can Boost Your Business

When social media first appeared on the scene of the world wide web, it was intended to be used by individuals to connect and share with their personal network of friends and family. Social media has evolved a lot over the past years. Businesses have found out that they can take advantage of social media capabilities and use that as a way to interactive with their customers and build relationships. Thus, social media marketing was born....

Everyone knows that customer satisfaction is essential to the success of any business. It has always been a challenge to businesses to know exactly what the customer wants and to be able to fulfill what he wants. For multi-national companies using conventional marketing methods, gauging consumer sentiments on a product across the world takes a lot of time and human resources......

On the other hand, marketing by using social media cuts through all the barriers. A business presence on any one of the popular social media sites can be seen by anyone all over the world. Anyone in the world can post a comment and give feedback. A business can respond to comments instantly. Marketers can tell right away how a campaign is going by just looking at the comments posted by customers. If the reaction is mostly negative, the marketer can quickly change directions before the ill-fated campaign does any more damage.

As a business owner, you can see how powerful social media can be in your marketing strategy. The beauty of it is that very little financial investment is required to make use of this way of marketing. It does require you to spend your time building up your presence on the various social media platforms. You need to proactive in engaging your customers in a conversation about your products and services......

Customer feedback given here is very valuable information to you in terms of using it to improve your business. Your customers are able to tell you directly what they like and what they do not like.  It is up to you to balance those comments and improve your business in such a way that will give them more satisfaction......

You can also use social media to solicit feedback on a business idea. Let's say that you are thinking of altering your products or services in a way that you think will make your offerings more desirable. Before you invest any money into changing it, run that idea by your followers. See how they react to the possible change. They may surprise you and say that they do not like it. If that is the case, you have just saved yourself the  time and money that you were going to invest in the changes.....

Nothing spreads quicker through social media than an item of interest that has gone viral. Something unknown to most people one day can gain notoriety the next day. If you have the right approach in social media, you will give your business a better chance in improving its brand recognition......

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE