Promoting Your Company Using Social Media Marketing Tools

Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online.
Only recently has social marketing become a crucial component to the advertising and marketing world.
Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.

Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.

Becoming Engaged with Followers

Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazine simply presented pertinent information about what the company was selling.
However, social media marketing is more than just self-promotion.

It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your company’s sites.
Social media marketing tools offers your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.

Offering Value

The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value.
Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms.
You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.

Uploading Useful Content

Content is a crucial component to a successful social media marketing campaign.
This includes writing articles, blogs, white papers, and updating the content to all of your social media sites.
In addition, you are likely posting quality links that help all of your online visitors locate all a social media sites using search engines.
This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.

The Benefits of the Negative

You recognize that promoting your business is all about finding out what is working or not.
It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.



Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better.
Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms.
This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Harnessing Social Media Marketing For Your Website

Without a doubt, social media marketing is almost as important, if not more important than SEO for your website.
In fact, social media marketing can get a website to the top of search engine results without onsite optimization and other link building efforts.
Of course, you can't rely exclusively on social media marketing, but it must be part of your over all strategy.
Here are a few ways to quickly harness the power of social media.

The purpose of social media is to stir up frenzy and interest that goes viral and spreads like wild fire. In fact, the shorter the better, the funnier the better and the more insanely original, the better. In fact, invest your time coming up with awesome, quality content instead of mediocre, mass quantity content for your social media marketing.

The first way to harness the power of the masses is through videos. Videos have an amazing ability to go viral and generate insane amounts of qualified traffic, but your video has to be good!
Commercial type videos can work, after all, Super Bowl commercials have proved this, but again they have to be good.
Remember the Old Spice Guy? That's a perfect example of the power that you can harness in a viral video.



Another thing that makes videos an awesome option for social media marketing is that you can promote them through all of the major social media platforms, Twitter, Facebook, LinkedIn and YouTube, just to mention a few. Just one video can give you dozens of links just because you can promote it on all of those sites.

Photos are another way to use social media, just think of how hot Pinterest is! One great photo and your link is viral in a heartbeat!

Make sure that all of your social accounts are updated and maintained daily, if not by you, then out source the up keep of these sites to your local teenager.
If you aren't fresh and in front of people, you'll be in the land of oblivion and that won't get you any traffic at all.
Also, go ahead and pay for lots of followers in the beginning, but work on real followers at the same time.



No one wants to be the first to follow someone new and no one wants to be the last one to know about something hot, either.
Create that initial frenzy by buying likes and then ride the wave with great content, videos and photos.
Don't be afraid to ask your followers to re-post your content, either. Sometimes one little reminder is all it takes!

In conclusion, using videos, photos, music and art work to promote your business is vital to internet success! Don't be afraid to get started, just go ahead and get a few videos up and running.
You'll soon get the hang of this visual form of social marketing and you are sure to see the results quickly as your website gains not only links, but new customers as well!

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Social Media Marketing Strategies Exposed

One of the greatest achievements in the last few decades has been the creation of social networking sites. Websites like Facebook have literally changed the landscape of the Internet, and also the way that people interact with each other. It has also affected the way that online and off-line marketing is carried out. You have probably seen many stores asking you to "like" them. By doing so, you are actually improving their visibility not only on Facebook, but in the search engines since Google and the others are now looking for social signals when ranking websites. More importantly, social media marketing has become a new way to attract potential clients and customers. By interacting on a social level, you can actually sell to people that are within certain social networking groups that will actually be interested in products that you have to sell. In this article, we will discuss social media marketing strategies that actually provide profitable results.

Social networks is something that people of all ages consistently participate in. Several decades ago, the only way you could communicate with people that you knew was by sending them a letter, or calling them on the telephone. Smartphones have changed the way that we interact with people over mobile networks.
 But social networking has made it possible to reconnect with people that we haven't seen for many years. It is because of this interconnectivity that social networks provide that we are able to use social media marketing so effectively. We are in essence tapping into over 1 billion people that are now part of these networks, and we are able to market to them on a regular basis.

The first thing that you will want to try when doing social media marketing is to alert people to something you find very interesting. Once you have joined a group of people that might be interested in products that you have to sell, you want to start posting links to relevant information that is related to what you have for sale. Many people look up to others that provide information regularly. They seem to perceive these individuals as being experts in the field. It is this reputation that you can rely upon when it comes to trying to get people to buy your products and services. In fact, if they trust you enough, they will simply buy what you have because of the reputation that you have established.


Next, you need to comment on as many things as possible on your social media network. You have to remember that every time you comment on something, that comment is spread virally across the network. People automatically know that you have commented on a particular picture or a post that someone has made.
And in doing so, it alerts people to the fact that you are there, and they may actually follow you becoming interested in what you have to offer. This is by far the easiest way to attract potential clientele or customers.

This information on social media marketing should help you in promoting the things that you have to offer. Social networks are huge, which means that you have the ability to tap into a large group of people that will be interested in what you have to offer, which, if done the right way, will lead to immediate and future revenue for your business.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Social Media Marketing Strategies You Can Use To Promote Business

As a business owner, you should always try finding new ways to advertise your business. Using social media marketing is a great way to communicate with your audience and develop a new image for your brand. Go over the following article to learn more about social media marketing strategies.

Create a profile on several social networks if you find that your customers are likely to check more than one social network. Communicate with your customers to get a better idea of which social networks they use on a regular basis. New networks appear regularly and you will probably have to join new social networks if you find that your customers are interested in new networks.



Social media is very easy to integrate into your other campaigns. You could for instance share links to your social media profiles on your main website or to your emails. Add some sharing buttons to the bottom of your blog posts to help readers share your content. Your campaign will be more successful if your audience is aware that you are using this platform to promote your brand.

Give people a good reason to sign up for your social media updates. Share examples of the content you will be posting to social networks. You can also make your campaign more valuable by offering a small discount to all your subscribers. This is a great way to launch your campaign and encourage your existing customers to make a new purchase. Keep sharing information about discounts and special offers via social media marketing.

You should use social media to share exclusive content with your audience. You could for instance make some announcements about new products or new special offers you are about to launch. Give your subscribers access to exclusive contests, giveaways and promotions. More customers will sign up for your social media marketing campaign once they realize they are missing out on something. You should occasionally share this exclusive content on your site or blog to draw attention to your social media updates.

Interact with your subscribers. You will get better results from your social media marketing campaign if you use it to communicate with your audience. Encourage subscribers to comment on your post and even send you questions. Take the time to thank all the subscribers who interact with you and make sure they feel valued.
You could also share surveys and polls on social media so your subscribers can voice their opinion. Making your campaign more interactive is a great way to get your customers to engage with your brand. The people who interact with you on social media will be more likely to purchase a product from your brand afterwards.

Apply these different social media marketing strategies to launch your campaign. Monitor your results by counting sales and using surveys to get feedback from your audience. If you are disappointed by your results, find new strategies you can implement to improve your campaign.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Making Sure You Connect With Customers On Social Media

Making Sure You Connect With Customers On Social Media

Social media is the newest way for you to start reaching out to your customers, if you have a small business. Social media can be form of marketing that really helps you reach your customers, and what's more, it can help you reach all the people in their networks. And it does it for free. That is why you need to concentrate your efforts on building loyalty through social media. Here are some ways you can do that by communicating with your customers.

The first thing you have to do is to make sure that you are sharing information worth sharing. If you aren't doing that, you need not bother using social media at all. Think about your own use of social media. Do you follow someone who has nothing to say? Do you share the links of someone who doesn't post something you are interested in? Of course not.




That's the reason you need to think seriously about what you're doing in social media. You can't expect success if you have no idea why you are using the sites in a professional capacity. If the only reason you're on social media is because someone told you to get on social media, that doesn't count as building relationships. You need to get back to the drawing board and think about your customers and how you can reach them.

Have contests and drawings. Everyone loves a contest, and there's no better way to excite people than to tell them you'll give them something for free. This can be a fun way for you to get to know your customers. For example, ask them to post a video using your product. You can learn a lot about your customers this way, and they will love getting involved.

Use a call to action in all your postings. Ask for retweets and shares. Don't overdo it, but make sure that you always have a goal when you post, and that you always look for opportunities that your followers and fans can share your information.

Retweet and share information yourself. If your followers and fans are posting things that are relevant and interesting, return the favor and make sure that you share that information with everyone. They will get a kick out of it, and be more willing to interact with you in the future.



Ask for feedback. This can be a really great, easy way to know what your fans and followers are thinking, and they will think it is great that you want to know their opinion. A lot of companies don't bother to do that, so you stand apart from the pack.

Now that you have read this article, you should have a better understanding of how you can stay in touch with your customers and prospective customers through social media. Social media offers you a lot of different opportunities. You simply need to be able to make the most of those opportunities, and if you use the information here, you will be able to.

Making Effective Use of Social Media sites in Internet Marketing

You may have heard of many of the current social media sites and you probably know that they are designed to help people stay in touch with other people.  What you may not realize is these social sites are also tremendous marketing tools. Here's a few tips on how you can use social sites to reach millions of potential customers.

After you have your social site set up, you want to attract people. The only legitimate way to do that is by providing outstanding content that people will want to share. Nobody can tell in advance when something will go viral. If you check the charts at the most popular video sharing sites, or visit popular image sharing sites, you'll see that people tend to share different types of things from one day to the next.



One thing, however, that many viral posts have in common is that they are entertaining and fast paced --- making them easy to share. Remember that you are operating a business and therefore you must develop a business strategy. Everything that goes on your page should be thought out. Develop posts that are fun and fast paced --- but with a purpose.

For example, try asking your readers to participate in a quiz, game or activity. Post the questions on your social page, but put the answers on your blog and provide a link. The same thing can be done with word games and trivia quizzes.

Another idea might be to post a large number of photos on your blog. Put one or two of them on your social site. Let your readers know that more photos may be viewed on your blog --- and then provide them a link to take them there. Other popular posts that stand a chance of going viral are top 10 lists, best of lists, 10 worst lists, and things like that. Put one or two examples on your social media page and then send readers to your blog to see the rest.

Does your social media site have a survey maker? If so use it! Your questions may be business related, but they should also be light and fun. You might ask readers what they'd like to see from your company in the future. Ask the questions on your social page and then put the responses on your blog ....with a handy link your readers can use to get there.



Social media is all about getting together with people and collaborating on things. Just remember, people go to social sites to have fun, not read ads. As long as you keep the information on your site light and fun, there is a good chance it will be shared. A handy rule of thumb is to start the fun on your social site and finish it on your blog.

Many successful Internet marketers have used social media sites to drive thousands, even millions, of visitors to their websites. We hope these suggestions will help you to do the same.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Social Media Marketing Tips That Work

In our world today, one of the most important ways to do Internet marketing, or any type of marketing at all, is through social media. With the advent of Facebook and its overall popularity, it is necessary for anyone that is serious about making money with a business online or off-line to tap into social media circles. Social media has risen to such great heights that it is actually taking over in regard to what online marketing used to be. Instead of placing ads on Google to be found when someone searches for something, it is becoming more normal to buy something while you are talking to a friend on a social media network. In this article, we will present social media marketing tips that can actually help you generate money in ways you may never have thought of.



The first thing you need to do is get a Facebook account as soon as you can. Facebook is the largest social media network on the planet, allowing you to tap into thousands of potential customers with the click of a button. Although, when the company began, they did not add advertising options. But now, as popular as it has become, it is imperative that you learn how to do social media marketing as quickly as possible. You can also generate traffic for free by simply sharing what you see on Facebook. The more people that you share things with, the more viral it becomes. Therefore, many marketers are using this social media network to drive massive amounts of traffic through social sharing and signals.

The second tip that you need to know in regard to social media is that not all of them are created equal. There are large networks of social media sites that are simply useless when it comes to trying to earn money. In fact, like many forums in the past that have come and gone, several networks that used to be large are now very small and dwindling even more. So if you decide to use social media to generate traffic to your websites, or the things that you have for sale, bigger is always better when it comes to social media. This is a rule of thumb that you must always follow when it comes to attracting massive quantities of targeted visitors to your services or products.



Finally, selling is not something that you want to do on a social media network. You want to motivate people by sharing things on a regular habitual basis. The regular sharing and posting of information is going to motivate them to continue to visit your page. The more that you put out, the more frequent that they will return. By doing this, you are conditioning the visitors to expect you to post new things. And when you post an occasional affiliate marketing link or a link to a product that you own, they will follow it like sheep because they are conditioned to like, comment on, and also follow the links that you provide because they trust you.

Social media marketing is the next step up from marketing in general. People that do this have realized great financial gains, all because they know how to work with social media and make it profitable for them and their business. Hopefully the tips in this article can get you started in the right direction when it comes to social media and how powerful it is for businesses today.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Social Media Marketing Tools for Free Promoting

Any company that has an online website realizes that they need to develop a creative marketing campaign to drive new targeted audiences to the site. Simply building a website and putting it up online is not enough to receive quality traffic from interested visitors. However, there is cost effective advertising available for nearly free on the Internet that provides any business the opportunity to spread the word about the products and services they offer the public.

By finding the right target audience, any company can advertise the goods and services they provide. One effective tool for doing this is utilizing social networks, to locate interested individuals that want to visit your site.




Building a Basic Social Media Marketing Strategy

Getting involved in the social community using social media network sites is an easy solution for garnering a larger targeted audience to visit your site. However, social media is exactly that, it is “social”. It involves two-way communication, which is much different than traditional advertising where the company simply pushes their ads or promotions to the potential customer instead of inviting them to interact. However, part of an effective social media marketing strategy is to utilize the service to gain all of its benefits.


Obtaining a Facebook Page

The initial step in beginning in social media marketing is to create your company Facebook page. Once you have signed on, build a solid bio that describes exactly what your business provides in the way of services, promotions, information or products. Next, join a Facebook group that represents the ideal targeted audience based on demographics.

This way you can take aim directly on the type of audience that will be interested in the products and services you offer. Allow the visitors to leave comments, feedback and reviews on your site, and do the same on other sites that you visit. Be sure to include a link back in your signature when leaving a comment on a blogging site you visit in an effort to increase your promotions.





Obtaining a Twitter Page

The next step in promoting your online business is to create a free company Twitter account. Type in specific keywords into your Twitter search box that pertain to the products and services you provide. Based on the results, begin to follow as many of those individuals obtained through the search query.

Begin reading their updates to become fully engaged with the individuals. Use this as an effective platform for dispersing or disseminating crucial information about your company website. Additionally, use the Twitter account to answer any open question, on the products and goods you provide, or offer valuable content to help them find the answers are seeking and other items or information.


The last step is to create a blog site using WordPress or Blogger. Create your own blog. Use the blogging site as an effective tool to discuss specific features of your social networking site. Add valuable content and use your social media marketing strategy to redirect the targeted audience to your blogging site, and eventually your business website, where they can see the products and services your company offers.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Most Successful Social Media Marketing Methods

Developing an efficient social media marketing campaign will allow you to reach out to a wider audience. You should learn more about efficient social media marketing methods before launching your campaign. Go over the following article to learn more about social media.

You can develop a successful social media marketing campaign by adapting your strategies to the audience you want to target. You should get to know your audience better, for instance by asking customers to answer to surveys. Find out which sites your customers check on a regular basis and try developing a strong presence on these networks instead of assuming that your customers use Facebook or Twitter.

Sharing quality content on social media is the best way to get a good number of subscribers. You should share links to your blog posts, take pictures of your new products and of course let subscribers know about discounts and promotional offers. Communicate with your subscribers to find out what kind of content they are the most interested in.

You should give customers a good reason to sign up for your social media marketing campaign. Offering a small immediate discount to the customers who subscribe to your updates is a good way to generate some interest for this campaign. You could also use social media to share exclusive content with subscribers, for instance to let them know about new products you are about to release.

Encourage your subscribers to react on your updates. Posting thought-provoking or entertaining content is a great way to get your subscribers to react. You should never try offending or shocking your audience to get a reaction. If something you post gets a negative reaction, learn from your mistakes and make an effort to post content your audience will enjoy in the future.

Make sure your social media marketing campaign is connected to the other platforms you use. You could for instance share links to your social media profiles on your blog or on your website. If you send out automated emails to your subscribers, add a link to your social media profiles in your signature. You can also use your social media profiles to draw attention to other campaign, for instance by adding a link to your blog on your profile.

Encourage your audience to send you questions via social media. Using social networks for customer service purposes is a great way to interact with your audience and develop a positive image for your brand. Let customers know they can ask a question or share a comment with you by simply writing on your Facebook wall or tagging you in one of their updates. Do your best to answer to all the questions and comments you get in a positive manner.

Using social media marketing will help you sell more products but keep in mind that developing an efficient social media marketing campaign can take some time. Apply the tips you just read and do more research on social media before you get started.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Importance Of Social Media Marketing

No business can survive and thrive without marketing. The problem of small businesses is that marketing can get expensive, so they barely can afford to make a proper marketing plan and stick to it. This is where social media marketing comes into play. Even if your business is not online yet, you can still take advantage of social media to promote your brick and mortar shop. It works for all kinds of businesses.

Social media is the latest craze of the new millennium. Almost all of us have at least one social media account, if not several. People use social media to share interesting things with their friends and acquaintances. They ask their friends for recommendations via social media. Twitter is an awesome platform for rapidly spreading the news about such and such event that is turning the world upside-down just as we type. Facebook is great for sharing amazing websites and videos with your circle of friends. LinkedIn is the perfect place to build yourself a professional profile where former colleagues and employers can endorse your skills.

You do want to be part of all this, so your business has to be wherever your customers are. Moreover, in social media, your customers will form communities, fact that makes them even more powerful when it comes to endorsing your services or products to their circles.

The beauty of social media is that people use it to communicate and share. Whenever they spend time on a social network, they are already in the sharing mood. This is the right mood for them to receive your message, as they are ready to pass it on to their friends. Some of them might even be looking for cool things to spread the news about and keep their followers and fans entertained.

A big advantage of social media marketing is that it is fairly inexpensive. You can advertise on Facebook, for instance, for very little money and enjoy the advantage of reaching precisely your core target. The core target of your service or product is formed by those 20% of your customers who make you 75% of your profits. Paretto's law applies in this case, as well as in other branches of marketing.

When you plan your social media marketing strategy and tactics, you need to keep in mind that classic advertising may not work in this interactive environment. You do need to think out of the box and come out with pieces of content or video clips that have the potential of becoming viral.

One of the ways to include social media into your marketing mix is to set up a blog for your business. Blogging is excellent because it offers your customers a way to interact with you directly by leaving comments on your articles. You can use the blog to your advantage by organizing polls on various issues related to your products. In this way, you'll be able to fine-tune your marketing message and actions in order to get in the top of mind of everybody who could use the things you sell.

Social media should be part of any smart marketing plan, no matter what you business is about.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Future Of Marketing? Or Just Another Annoying Ploy?

Like it, love it, hate it, tweet it.  Social media has become the ideal way for most people to keep in touch.  It is the fastest growing media outlet in the world.  In just 5 years, from December 2003 to December 2010, Facebook grew from 1 million users to over 350 million.  It took television decades to reach that kind of viewership.  And social media continues to grow.

Given the tremendous amount of people who make use of it, marketing companies would be amiss if they didn't make use of social networking.  The idea is simple and cost-effective: spread your message via individual users.  What makes it effective?

Let's illustrate it like this: say there's a local restaurant at which you've never eaten.  You see a commercial on television, telling you how good they are.  Now, let's say your trusted friend tells you they're expensive, dirty and the food isn't any good.  Who do you believe?  The answer is obvious.

The fact that people are more likely to believe trusted, third-parties such as friends and relatives, over companies themselves is not lost on marketers.  For years they've tried to tap into word-of-mouth marketing.  Some companies have successfully done so.  The problem is that such companies are few and far between.  Word-of-mouth advertising is notoriously unreliable.

Thus enters social media.  There are many people who enjoy posting about almost everything they do.  Including where they shop, eat and hang out.  If they happen to find a good deal on something they've always wanted, or enjoy a really good meal, one of the first things they'll do is post about it.  And there you have it.  Free advertising.

This isn't the only way companies can make use of social media though.  Most companies have a Facebook or Twitter account.  This gives both businesses and consumers an easily accessible outlet for communication.  It can also provide great advertising opportunities.

In this case, marketers play a little bit of a psychological ploy.  Most people don't think of corporation when they use social media, they think of their friends who also use it.  Hence, social media becomes inherently associated with friends, trusted individuals.  This association can spill over into interactions with companies.  That interaction then feels more personal.

Companies, of course, are not afraid to try mixing in more traditional marketing methods into social media marketing.  It seems like you can't use any free service without there being some form of advertising,  from having to watch a commercial before you can watch what you wanted to, to annoying ads that pop-up while you're in the middle of a game of Angry Birds.

We may wonder why these distracting, annoying methods are still used.  The answer is simple: it works.  Rest assured, no corporation would invest millions upon millions of dollars in anything, if they didn't expect to turn a profit.

No matter your opinion on social media, it is here to stay.  All marketing companies should be quick to jump on that bandwagon.  Less they miss their golden opportunity.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Rise Of Social Media Marketing

Social media is a term used to describe the phenomenon that has grown during the past several years to a gigantic tidal wave of connectivity through twitters, facebook friends, and pins. Today there are billions of individuals on these social sites, divulging every detail of their daily lives and sharing information on everything.

When people are interested in things they talk about it and that is where social media marketing comes in. Once a product or a service catches on as a discussion topic, it will be spread around among the people who are involved on the social sites. If it is worth talking about, and people are interested in it, they will talk about it, giving the product unbelievable exposure.

There is a problem however, because if a company blatantly promotes a product, it will fall dead in the water. After all, this is a social site, and if somebody boldly advertises then it is not well though of. If the post is advertised, it won’t go anywhere. It has to come from a member or a friend or a tweet.

It is possible through some of the social sites, to optimize discussions and find groups of people who have the same interest and market to segments of those groups. A good analogy would be that if a person wants to sell tires, all he needs to do is find people who are driving around with bald tires and he will be successful.

Business is beginning to catch on to the fact that they can start a rumor on the social media site that will catch the interest of people, so that they begin tweeting, friending and pinning. Soon it is a word-of-mouth activity and it has taken on a life of its own. The advertising cost is very small compared to a regular ad campaign. Yet the message is reaching thousands of people in a narrow niche.

The social media marketing concept is still just in its infancy, yet it is already showing just how much power there is this method of getting the word out. As technologies grow, it tends to grow in an amorphous manner, yet seems to become more organized as the process begins to mature.

The rule of advertising is to say clearly, say often, and say loud, then tell them what to do. Many of the activity and purchasing on the social media sites is spontaneous in nature with is perfect for the modern American advertisers. A huge portion of our buying habits is also spontaneous, and a huge market is still emerging.

Marketers are giving away coupons, free products, free meals, and other incentives to entice people to “try” their product or service in return for their email address. Then they can market to the email address. So far that particular type of plan has been very successful.

There is a steady increase in companies spending for social media marketing as they see increasing results that are favorable to their marketing efforts. There is every indication that this trend will continue as new generations come into the social website community.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Why I Like Social Media Marketing

Social media marketing is one of my favorite forms of marketing. That wasn't always true because in the beginning I didn't know what I was doing. Like many marketers, I thought that marketing on social media was just about posting links and telling people to buy your products. I was gravely wrong and I wasted many months marketing in that ineffective style. I think that I suffered with social media marketing because it was more of an after thought. I was making money in other arenas so I didn't put much work into it. I'm glad that I eventually decided to figure it out.

Not to toot my own horn or slap myself on the back too much, but I am great when it comes to marketing theory. I've studied a ton psychology over the years and in recent years I've been studying more about the psychology of marketing and sales. I've learned so much from studying this that I incorporate what I've learned into all my marketing campaigns. I have also creating my own marketing theory that I apply to my marketing efforts. I really love trying to figure what the market needs and how best to deliver it to them.

When to comes to social media, the market is looking for entertainment and information. I can't always give them entertainment but I can give the good information in an easy to digest form. The majority of my social media efforts is based around sharing info. I don't share notes or huge blocks of text. I simply state a problem, why people suffer at it, why they can continue to suffer at it, and how to solve that issue. I am very succinct with it and people appreciate it.

Also, to vary my message, I use videos to explain the concepts and the solutions. I even hire other people to do the video. I always lead in with text about the problem and the solution. I have found this to be a great way to market on social media platforms. Everyone loves videos and you can make a good video go viral within a few days. That is the gift on the internet, being able to reach masses of people with a click of the button.

I always try to hit the fundamentals and the emotional side of an issue without being overly sappy.

As you can see, social media marketing is a great was to earn money and it's a great place to market. Marketer who invest the time on quality content with reap the greatest reward. I didn't start making money until I focused on quality content. Quality content gets shared at fast rates, which equals more money for me. I also focus on what issues people have in life, why they have these issue and how best to solve them. This is how you master social media and build a great reputation for sharing interesting informational things that people can actually use.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE