Social Media Marketing Tools for Free Promoting

Any company that has an online website realizes that they need to develop a creative marketing campaign to drive new targeted audiences to the site. Simply building a website and putting it up online is not enough to receive quality traffic from interested visitors. However, there is cost effective advertising available for nearly free on the Internet that provides any business the opportunity to spread the word about the products and services they offer the public.

By finding the right target audience, any company can advertise the goods and services they provide. One effective tool for doing this is utilizing social networks, to locate interested individuals that want to visit your site.




Building a Basic Social Media Marketing Strategy

Getting involved in the social community using social media network sites is an easy solution for garnering a larger targeted audience to visit your site. However, social media is exactly that, it is “social”. It involves two-way communication, which is much different than traditional advertising where the company simply pushes their ads or promotions to the potential customer instead of inviting them to interact. However, part of an effective social media marketing strategy is to utilize the service to gain all of its benefits.


Obtaining a Facebook Page

The initial step in beginning in social media marketing is to create your company Facebook page. Once you have signed on, build a solid bio that describes exactly what your business provides in the way of services, promotions, information or products. Next, join a Facebook group that represents the ideal targeted audience based on demographics.

This way you can take aim directly on the type of audience that will be interested in the products and services you offer. Allow the visitors to leave comments, feedback and reviews on your site, and do the same on other sites that you visit. Be sure to include a link back in your signature when leaving a comment on a blogging site you visit in an effort to increase your promotions.





Obtaining a Twitter Page

The next step in promoting your online business is to create a free company Twitter account. Type in specific keywords into your Twitter search box that pertain to the products and services you provide. Based on the results, begin to follow as many of those individuals obtained through the search query.

Begin reading their updates to become fully engaged with the individuals. Use this as an effective platform for dispersing or disseminating crucial information about your company website. Additionally, use the Twitter account to answer any open question, on the products and goods you provide, or offer valuable content to help them find the answers are seeking and other items or information.


The last step is to create a blog site using WordPress or Blogger. Create your own blog. Use the blogging site as an effective tool to discuss specific features of your social networking site. Add valuable content and use your social media marketing strategy to redirect the targeted audience to your blogging site, and eventually your business website, where they can see the products and services your company offers.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Most Successful Social Media Marketing Methods

Developing an efficient social media marketing campaign will allow you to reach out to a wider audience. You should learn more about efficient social media marketing methods before launching your campaign. Go over the following article to learn more about social media.

You can develop a successful social media marketing campaign by adapting your strategies to the audience you want to target. You should get to know your audience better, for instance by asking customers to answer to surveys. Find out which sites your customers check on a regular basis and try developing a strong presence on these networks instead of assuming that your customers use Facebook or Twitter.

Sharing quality content on social media is the best way to get a good number of subscribers. You should share links to your blog posts, take pictures of your new products and of course let subscribers know about discounts and promotional offers. Communicate with your subscribers to find out what kind of content they are the most interested in.

You should give customers a good reason to sign up for your social media marketing campaign. Offering a small immediate discount to the customers who subscribe to your updates is a good way to generate some interest for this campaign. You could also use social media to share exclusive content with subscribers, for instance to let them know about new products you are about to release.

Encourage your subscribers to react on your updates. Posting thought-provoking or entertaining content is a great way to get your subscribers to react. You should never try offending or shocking your audience to get a reaction. If something you post gets a negative reaction, learn from your mistakes and make an effort to post content your audience will enjoy in the future.

Make sure your social media marketing campaign is connected to the other platforms you use. You could for instance share links to your social media profiles on your blog or on your website. If you send out automated emails to your subscribers, add a link to your social media profiles in your signature. You can also use your social media profiles to draw attention to other campaign, for instance by adding a link to your blog on your profile.

Encourage your audience to send you questions via social media. Using social networks for customer service purposes is a great way to interact with your audience and develop a positive image for your brand. Let customers know they can ask a question or share a comment with you by simply writing on your Facebook wall or tagging you in one of their updates. Do your best to answer to all the questions and comments you get in a positive manner.

Using social media marketing will help you sell more products but keep in mind that developing an efficient social media marketing campaign can take some time. Apply the tips you just read and do more research on social media before you get started.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Importance Of Social Media Marketing

No business can survive and thrive without marketing. The problem of small businesses is that marketing can get expensive, so they barely can afford to make a proper marketing plan and stick to it. This is where social media marketing comes into play. Even if your business is not online yet, you can still take advantage of social media to promote your brick and mortar shop. It works for all kinds of businesses.

Social media is the latest craze of the new millennium. Almost all of us have at least one social media account, if not several. People use social media to share interesting things with their friends and acquaintances. They ask their friends for recommendations via social media. Twitter is an awesome platform for rapidly spreading the news about such and such event that is turning the world upside-down just as we type. Facebook is great for sharing amazing websites and videos with your circle of friends. LinkedIn is the perfect place to build yourself a professional profile where former colleagues and employers can endorse your skills.

You do want to be part of all this, so your business has to be wherever your customers are. Moreover, in social media, your customers will form communities, fact that makes them even more powerful when it comes to endorsing your services or products to their circles.

The beauty of social media is that people use it to communicate and share. Whenever they spend time on a social network, they are already in the sharing mood. This is the right mood for them to receive your message, as they are ready to pass it on to their friends. Some of them might even be looking for cool things to spread the news about and keep their followers and fans entertained.

A big advantage of social media marketing is that it is fairly inexpensive. You can advertise on Facebook, for instance, for very little money and enjoy the advantage of reaching precisely your core target. The core target of your service or product is formed by those 20% of your customers who make you 75% of your profits. Paretto's law applies in this case, as well as in other branches of marketing.

When you plan your social media marketing strategy and tactics, you need to keep in mind that classic advertising may not work in this interactive environment. You do need to think out of the box and come out with pieces of content or video clips that have the potential of becoming viral.

One of the ways to include social media into your marketing mix is to set up a blog for your business. Blogging is excellent because it offers your customers a way to interact with you directly by leaving comments on your articles. You can use the blog to your advantage by organizing polls on various issues related to your products. In this way, you'll be able to fine-tune your marketing message and actions in order to get in the top of mind of everybody who could use the things you sell.

Social media should be part of any smart marketing plan, no matter what you business is about.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Future Of Marketing? Or Just Another Annoying Ploy?

Like it, love it, hate it, tweet it.  Social media has become the ideal way for most people to keep in touch.  It is the fastest growing media outlet in the world.  In just 5 years, from December 2003 to December 2010, Facebook grew from 1 million users to over 350 million.  It took television decades to reach that kind of viewership.  And social media continues to grow.

Given the tremendous amount of people who make use of it, marketing companies would be amiss if they didn't make use of social networking.  The idea is simple and cost-effective: spread your message via individual users.  What makes it effective?

Let's illustrate it like this: say there's a local restaurant at which you've never eaten.  You see a commercial on television, telling you how good they are.  Now, let's say your trusted friend tells you they're expensive, dirty and the food isn't any good.  Who do you believe?  The answer is obvious.

The fact that people are more likely to believe trusted, third-parties such as friends and relatives, over companies themselves is not lost on marketers.  For years they've tried to tap into word-of-mouth marketing.  Some companies have successfully done so.  The problem is that such companies are few and far between.  Word-of-mouth advertising is notoriously unreliable.

Thus enters social media.  There are many people who enjoy posting about almost everything they do.  Including where they shop, eat and hang out.  If they happen to find a good deal on something they've always wanted, or enjoy a really good meal, one of the first things they'll do is post about it.  And there you have it.  Free advertising.

This isn't the only way companies can make use of social media though.  Most companies have a Facebook or Twitter account.  This gives both businesses and consumers an easily accessible outlet for communication.  It can also provide great advertising opportunities.

In this case, marketers play a little bit of a psychological ploy.  Most people don't think of corporation when they use social media, they think of their friends who also use it.  Hence, social media becomes inherently associated with friends, trusted individuals.  This association can spill over into interactions with companies.  That interaction then feels more personal.

Companies, of course, are not afraid to try mixing in more traditional marketing methods into social media marketing.  It seems like you can't use any free service without there being some form of advertising,  from having to watch a commercial before you can watch what you wanted to, to annoying ads that pop-up while you're in the middle of a game of Angry Birds.

We may wonder why these distracting, annoying methods are still used.  The answer is simple: it works.  Rest assured, no corporation would invest millions upon millions of dollars in anything, if they didn't expect to turn a profit.

No matter your opinion on social media, it is here to stay.  All marketing companies should be quick to jump on that bandwagon.  Less they miss their golden opportunity.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

The Rise Of Social Media Marketing

Social media is a term used to describe the phenomenon that has grown during the past several years to a gigantic tidal wave of connectivity through twitters, facebook friends, and pins. Today there are billions of individuals on these social sites, divulging every detail of their daily lives and sharing information on everything.

When people are interested in things they talk about it and that is where social media marketing comes in. Once a product or a service catches on as a discussion topic, it will be spread around among the people who are involved on the social sites. If it is worth talking about, and people are interested in it, they will talk about it, giving the product unbelievable exposure.

There is a problem however, because if a company blatantly promotes a product, it will fall dead in the water. After all, this is a social site, and if somebody boldly advertises then it is not well though of. If the post is advertised, it won’t go anywhere. It has to come from a member or a friend or a tweet.

It is possible through some of the social sites, to optimize discussions and find groups of people who have the same interest and market to segments of those groups. A good analogy would be that if a person wants to sell tires, all he needs to do is find people who are driving around with bald tires and he will be successful.

Business is beginning to catch on to the fact that they can start a rumor on the social media site that will catch the interest of people, so that they begin tweeting, friending and pinning. Soon it is a word-of-mouth activity and it has taken on a life of its own. The advertising cost is very small compared to a regular ad campaign. Yet the message is reaching thousands of people in a narrow niche.

The social media marketing concept is still just in its infancy, yet it is already showing just how much power there is this method of getting the word out. As technologies grow, it tends to grow in an amorphous manner, yet seems to become more organized as the process begins to mature.

The rule of advertising is to say clearly, say often, and say loud, then tell them what to do. Many of the activity and purchasing on the social media sites is spontaneous in nature with is perfect for the modern American advertisers. A huge portion of our buying habits is also spontaneous, and a huge market is still emerging.

Marketers are giving away coupons, free products, free meals, and other incentives to entice people to “try” their product or service in return for their email address. Then they can market to the email address. So far that particular type of plan has been very successful.

There is a steady increase in companies spending for social media marketing as they see increasing results that are favorable to their marketing efforts. There is every indication that this trend will continue as new generations come into the social website community.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE

Why I Like Social Media Marketing

Social media marketing is one of my favorite forms of marketing. That wasn't always true because in the beginning I didn't know what I was doing. Like many marketers, I thought that marketing on social media was just about posting links and telling people to buy your products. I was gravely wrong and I wasted many months marketing in that ineffective style. I think that I suffered with social media marketing because it was more of an after thought. I was making money in other arenas so I didn't put much work into it. I'm glad that I eventually decided to figure it out.

Not to toot my own horn or slap myself on the back too much, but I am great when it comes to marketing theory. I've studied a ton psychology over the years and in recent years I've been studying more about the psychology of marketing and sales. I've learned so much from studying this that I incorporate what I've learned into all my marketing campaigns. I have also creating my own marketing theory that I apply to my marketing efforts. I really love trying to figure what the market needs and how best to deliver it to them.

When to comes to social media, the market is looking for entertainment and information. I can't always give them entertainment but I can give the good information in an easy to digest form. The majority of my social media efforts is based around sharing info. I don't share notes or huge blocks of text. I simply state a problem, why people suffer at it, why they can continue to suffer at it, and how to solve that issue. I am very succinct with it and people appreciate it.

Also, to vary my message, I use videos to explain the concepts and the solutions. I even hire other people to do the video. I always lead in with text about the problem and the solution. I have found this to be a great way to market on social media platforms. Everyone loves videos and you can make a good video go viral within a few days. That is the gift on the internet, being able to reach masses of people with a click of the button.

I always try to hit the fundamentals and the emotional side of an issue without being overly sappy.

As you can see, social media marketing is a great was to earn money and it's a great place to market. Marketer who invest the time on quality content with reap the greatest reward. I didn't start making money until I focused on quality content. Quality content gets shared at fast rates, which equals more money for me. I also focus on what issues people have in life, why they have these issue and how best to solve them. This is how you master social media and build a great reputation for sharing interesting informational things that people can actually use.

GOOD JOB 

AND A BIG HUNG 

TO YOU ALL

DENISE